Shock report: Santa 'may' not be real

It's that time of year again. The air is crisp and there's a hint of frost on the ground. And already we have people complaining that Christmas is coming too early. Isn't it time we resisted this and instead went back to the good old days? Wasn't it great when we didn't complain about Christmas coming too early until at least the end of November, if not early December? Soon, we'll be complaining about Christmas coming too early in January.

This too from the article in today's Guardian:

The Christmas ad for Argos has received 15 complaints from parents because it conveys the concept to children that Santa may not be real and that it is parents who actually buy children's presents.

Fancy that. 15 people -- a real groundswell of popular opinion. And: 'may' not be real? Come on, Guardian, don't be so coy. Still, I agree that it is terrible that there should be these obstacles to parents lying to their children. What other collective deceptions should we ensure can never be revealed in advertising a catalogue retail chain?