Plastic ataraxic

There are some excellent examples of 'Epicurean' being used by modern businesses to conjure up -- well, what? Some sort of idea of luxury and indulgence usually. Food and wine advice and reviews are perhaps an easy link to make. (And since Epicurus himself once declared he could dine happily on cheese he would have liked this.) But does that stretch to melamine and plastic tableware? (Thanks to Nick for the last link -- I'll find out if his purchase did indeed induce tranquillity.)