Friday, January 01, 2010

Mars of Slough...

There's a nice little piece on British chocolate makers by John Lanchester in the new LRB (thanks to K&P for buying us a subscription for Christmas). You can read it here. I did not know, for example, that:
Other great British bars appeared in a burst of heroic creativity in the 1920s and 1930s: the Flake in 1920, Cadbury’s Fruit and Nut in 1928, Fry’s Crunchie in 1929, the Aero in 1935, then in 1937 no fewer than three masterpieces, the Rolo, the Kit Kat and Smarties. All British inventions. According to Roald Dahl: ‘In music, the equivalent would be the golden age of Bach, Mozart and Beethoven. In painting, it was the equivalent of the Italian Renaissance and the advent of Impressionism at the end of the 19th century; in literature, Tolstoy, Balzac and Dickens.’
I thought the Rolo, for example, was a much more recent invention. Still, things have not always been a series of noble achievements. First, there is the Marathon/Snickers debacle and, perhaps more worryingly, some years ago Mars removed the little cardboard strip from Bounty bars, as lamented by the great John Shuttleworth in the song 'Mutiny over the Bounty' that gives this post its title:

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